Rebranding the automotive light to the new tier.
Challenge:
To maintain the marketing lead position. A lot of competitions had been coping our first version of designs.
Goal:
Instead of the same strategy of our competitions to bring up the low lost factors. We decided to increase the quality of designs and overall experience of the product. We put extra efforts to the product design, package, entire branding elements and better customer services. Focus on all the extra details that's important to our customers.
Result:
Increased 120% of sales and still keep leading position in car accessory market.
